Ev­ery day we see thou­sands of mes­sages. They are ev­ery­where, in­ter­nal and ex­ter­nal, on the streets and in­doors. Each mes­sage cre­ates pres­sure and noise, each wants to cap­ture our in­ter­est and mem­ory. But on­ly a few will suc­ceed be­cause peo­ple fil­ter out 98% of vi­su­al mes­sages and on­ly the strongest re­main in the mem­ory.

Nowa­days, com­pa­nies can­not ex­ist and de­vel­op without peo­ple’s in­ter­est and mem­ory. The hu­man mind is one of the fields in which com­pa­nies com­pete, fight­ing their in­tel­lec­tu­al bat­tles. The lev­el of com­pe­ti­tion is reach­ing its lim­it – the pow­er of noise and ri­val­ry, peo­ple’s lim­it­ed abil­i­ty to per­ceive and re­call, the amount of tech­nol­o­gy and knowledge used by com­pa­nies…

We help com­pa­nies win the com­pe­ti­tion for hearts and minds by cre­at­ing well-bal­anced vi­su­al mes­sages and sys­tems. For ex­am­ple:

We de­vel­op a so­lu­tion that hits the tar­get through mean­ing, form and tech­nol­o­gy. We achieve it through re­search, plan­n­ing, de­sign, mea­sur­ing and pro­duc­tion. The re­sult is a com­mu­ni­ca­tion tool that works in con­di­tions of high noise den­si­ty, fierce com­pe­ti­tion, wan­ing at­ten­tion and other modern ob­s­ta­cles.

The world is chang­ing quick­ly. Com­pe­ti­tion is grow­ing as are our clients’ needs. We are con­s­tant­ly look­ing for new and bet­ter tools to im­prove so­lu­tions.

Knowledge and pro­cess­es. We cre­ate so­lu­tions based on an un­der­s­tand­ing of peo­ple, busi­ness, trends and tech­nolo­gies. To reach our goal, we are work­ing on for­mal­iz­ing and im­prov­ing our knowledge and pro­cess­es.⠀

For in­s­tance, when cre­at­ing a vi­su­al iden­ti­ty sys­tem we go through 11 ma­jor phas­es com­pris­ing 77 stages and 460 some­times it­er­at­ing tasks. When we are in the pro­cess of search­ing for a prod­uct con­cept we cre­ate about 50 ver­sions, but on­ly one pass­es 60 se­lec­tion cri­te­ria.